This video was developed for three purposes. One: to help convey a concept for a brand interaction splash to the client. The thought is that this could be used as a bumper before an application that uses this technology starts up (Not this video, the real thing). Two: to show how the brand identity can be extended. More appropriately, this motion concept redefined the identity itself. Three: this also acted as an early technical planning guide. It turned out to be amazingly useful in this way. It not only helped my formulate my architecture, but also helped me describe the steps that I would likely need to take to the directors. This is a exactly why after effects is such a fundamental part of my work.

Last winter, I began working on a functional prototype. The following is a compilation of the process. I used cinder and many principles from various contributors all of whom I hope I’ve properly cited.

This writing is in progress, so keep visiting through these next weeks as more unveils.

Part I – Front-End

Part II – Input

Part III – Shaders

Part IV – Optimizations

Part V – Afterthoughts

I’ve spent a good deal of time learning how to work with openGL the last couple days. I’ve managed to improve performance pretty dramatically with just a few lines and added parameters. It seems that openGL is severely stunted in processing regarding capabilities, so we’ll see what happens. :/

details and experimentation with curves and color (distance correlative).